Studio notes

What we learned, while it was still inconvenient.

Written up as we go, not once it flattered us. Some of it is a podcast, some of it is a recording, all of it has a transcript.

Detail of the striped Zelephant drawing

Latest

Written

Ten conversations is a sample. Forty is a stall.

Founders ask us how many customer conversations are enough. The honest answer is that the number stopped mattering around ten — after that you are buying comfort, not evidence.

Detail of the striped Zelephant drawingPodcast

The week nothing shipped

A VentureOS week that produced no code and answered the question anyway. Recorded on the Friday, before we had tidied up the story.

Detail of the striped Zelephant drawingWritten

We killed our own product in two weeks

The assumption was named in the first week. The second week’s evidence said no, so we stopped. Here is what that actually costs.

Detail of the striped Zelephant drawingWritten

Never slice the Zelephant

Where the name comes from, and why cutting a venture into deliverables is how it stops being one.

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