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WrittenTen conversations is a sample. Forty is a stall.
Founders ask us how many customer conversations are enough. The honest answer is that the number stopped mattering around ten — after that you are buying comfort, not evidence.
Studio notes
Written up as we go, not once it flattered us. Some of it is a podcast, some of it is a recording, all of it has a transcript.

Latest
WrittenFounders ask us how many customer conversations are enough. The honest answer is that the number stopped mattering around ten — after that you are buying comfort, not evidence.
PodcastA VentureOS week that produced no code and answered the question anyway. Recorded on the Friday, before we had tidied up the story.
WrittenThe assumption was named in the first week. The second week’s evidence said no, so we stopped. Here is what that actually costs.
RecordingA real procurement conversation, with permission, and the follow-up we sent afterwards. The awkward pause is left in.
WrittenEvery solo founder is told to delegate. Most of them cannot, and the reason is structural rather than personal.
WrittenWhere the name comes from, and why cutting a venture into deliverables is how it stops being one.
PodcastHealthcare, banking and public infrastructure. Being wrong is expensive there, and being slow is worse — which is not the lesson most people expect.
Nothing in this format yet.